I design products that think— aligning strategy with intuitive experiences that drive loyalty, growth, and real connection.

I design products that think— aligning strategy with intuitive experiences that drive loyalty, growth, and real connection.

Currently focused on Growth at Area23
Previously on Innovation at PepsiCo and Mozilla

I design products that think— aligning strategy with intuitive experiences that drive loyalty, growth, and real connection.

Currently focused on Growth at Area23
Previously on innovation at Mozilla and PepsiCo

I have been designing interactive products for over 10 years. My process can be described as a a blend of informed curiosity, deep systems thinking, and vivid storytelling. In 2025, I am leveraged for design strategy development and design team & design process building, in addition to end-to-end product design.

Most recently, I am focused on designing AI/ML-driven SaaS products that go beyond automation—featuring robust adaptive language and proactive conversational AI assistants, creating responsive, natural interactions. My current goal is to simply craft the enterprise level, AI-integrated products that people actually want to use.

At my core, is commitment to ethical, privacy-conscious design. As AI evolves, so do the possibilities for personalization, and I am dedicated to shaping a future where intelligent interactions feel effortless and are intentionally built with the user in mind.

Product Design

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

Product Design

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

Product Design

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

AI - Artificial Intelligence

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

AI - Artificial Intelligence

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

AI - Artificial Intelligence

I've contributed to projects that aim to stretch the limits of what's achievable with Artificial Intelligence. I maintain a commitment to ethically mastering and applying the power of machine learning when possible in order to craft natural, human-centered experiences.

Design Team Leadership

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

Design Team Leadership

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

Design Team Leadership

Guiding and nurturing design talent is at the core of my leadership philosophy. Throughout my career, I've successfully built and led high-performing design teams. I believe in fostering a collaborative and innovative culture, where each team member's unique strengths contribute to the collective success of the group.

Design Systems

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

Design Systems

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

Design Systems

As a seasoned Product Design Lead, I specialize in developing and implementing Design Systems that bring coherence and efficiency to the design process. Through meticulous attention to detail, I create scalable systems that ensure a consistent and delightful user experience across diverse platforms and devices.

Visual Branding

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

Visual Branding

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

Visual Branding

My expertise extends beyond product design into the realm of Visual Branding. I've had the privilege of shaping and elevating brand identities through strategic and visually impactful design. From logos to comprehensive brand guidelines, I leverage design to tell compelling stories and create lasting impressions.

Front-End Web Development

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

Front-End Web Development

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

Front-End Web Development

A holistic understanding of the design process includes a deep knowledge of front-end development and database architecture. I bring a unique perspective, bridging the gap between design and implementation. My proficiency in front-end technologies and database design ensures that the user experience is seamlessly integrated with robust and scalable backend systems.

/ Case Studies

/ Process Snapshots

HCA Healthtrust Dashboard

HCA Healthtrust Miniframes - Card Sort

/ Logo Design

/ Web Design

Bridges Behavioral

Reputable Behavioral Health and Therapy Company based in South Florida

Genie

Trusted Garage Door Opener Devices & Accessories Brand

SlimStone USA

Innovative Wall Decor Product - eCommerce

4ocean

Sustainability Brand with a mission

Adaxa Healthcare

Healthcare Technology Company

Yzlee

Money Management Tool (White-Labeled)

/ Visual Brand Design

4ocean Quick Guide

Quick Reference Visual Identity

MCNA Dental Brand Guideline

Guidelines for Internal and External Usage

/ Hand Drawing & Illustrative Design

/ Hand Drawing
& Illustrative Design

/ Experience

Area23

Product Design Lead

Oct '24 - Current

Area23

Product Design Lead

Oct '24 - Current

NAX Group

Principal Product Designer

Mar '24 - Oct '24

NAX Group

Principal Product Designer

Mar '24 - Oct '24

PTC Therapeutics

Principal Product Designer

Aug '23 - Feb '24

PTC Therapeutics

Principal Product Designer

Aug '23 - Feb '24

PepsiCo

Lead UX/UI Architect

May '22 - Aug '23

PepsiCo

Lead UX/UI Architect

May '22 - Aug '23

Mozilla

Lead Product Designer

Oct '21 - Nov '22

Mozilla

Lead Product Designer

Oct '21 - Nov '22

/ Kind Words

  • Thoughtfulness & Empathy

    Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
    Trenton Mak

    Trenton Mak

    Director, Collaborations - PTC Therapeutics

  • Effective Communication

    I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
    Lancey Lexima

    Lancey Lexima

    Founder, Lexima.io

  • Undeniable Results

    After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
    Face shot of a lady

    Alex Schulze

    CEO, 4ocean

  • Thoughtfulness & Empathy

    Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
    Trenton Mak

    Trenton Mak

    Director, Collaborations - PTC Therapeutics

  • Effective Communication

    I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
    Lancey Lexima

    Lancey Lexima

    Founder, Lexima.io

  • Undeniable Results

    After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
    Face shot of a lady

    Alex Schulze

    CEO, 4ocean

  • Thoughtfulness & Empathy

    Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
    Trenton Mak

    Trenton Mak

    Director, Collaborations - PTC Therapeutics

  • Effective Communication

    I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
    Lancey Lexima

    Lancey Lexima

    Founder, Lexima.io

  • Undeniable Results

    After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
    Face shot of a lady

    Alex Schulze

    CEO, 4ocean

Let’s work together.

Shall we?