I design products that think— aligning strategy with intuitive experiences that drive loyalty, growth, and real connection.
I design products that think— aligning strategy with intuitive experiences that drive loyalty, growth, and real connection.
I have been designing interactive products for over 10 years. My process can be described as a a blend of informed curiosity, deep systems thinking, and vivid storytelling. In 2025, I am leveraged for design strategy development and design team & design process building, in addition to end-to-end product design.
Most recently, I am focused on designing AI/ML-driven SaaS products that go beyond automation—featuring robust adaptive language and proactive conversational AI assistants, creating responsive, natural interactions. My current goal is to simply craft the enterprise level, AI-integrated products that people actually want to use.
At my core, is commitment to ethical, privacy-conscious design. As AI evolves, so do the possibilities for personalization, and I am dedicated to shaping a future where intelligent interactions feel effortless and are intentionally built with the user in mind.
Product Design
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Product Design
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Product Design
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
AI - Artificial Intelligence
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
AI - Artificial Intelligence
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
AI - Artificial Intelligence
I've contributed to projects that aim to stretch the limits of what's achievable with Artificial Intelligence. I maintain a commitment to ethically mastering and applying the power of machine learning when possible in order to craft natural, human-centered experiences.
Design Team Leadership
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Design Team Leadership
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Design Team Leadership
Guiding and nurturing design talent is at the core of my leadership philosophy. Throughout my career, I've successfully built and led high-performing design teams. I believe in fostering a collaborative and innovative culture, where each team member's unique strengths contribute to the collective success of the group.
Design Systems
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Design Systems
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Design Systems
As a seasoned Product Design Lead, I specialize in developing and implementing Design Systems that bring coherence and efficiency to the design process. Through meticulous attention to detail, I create scalable systems that ensure a consistent and delightful user experience across diverse platforms and devices.
Visual Branding
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Visual Branding
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Visual Branding
My expertise extends beyond product design into the realm of Visual Branding. I've had the privilege of shaping and elevating brand identities through strategic and visually impactful design. From logos to comprehensive brand guidelines, I leverage design to tell compelling stories and create lasting impressions.
Front-End Web Development
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Front-End Web Development
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Front-End Web Development
A holistic understanding of the design process includes a deep knowledge of front-end development and database architecture. I bring a unique perspective, bridging the gap between design and implementation. My proficiency in front-end technologies and database design ensures that the user experience is seamlessly integrated with robust and scalable backend systems.
/ Case Studies



AI-Powered Short-Term Rentals & Property Management
Hilobi
View Case
View Case
View Case



AI-Integrated Water Resource Management
Springard
View Case
View Case
View Case



PepsiCo Sales & Distribution
PepsiCo
View Case
View Case
View Case



Dental Care Provider Onboarding
MCNA Dental (United Healthcare)
View Case
View Case
View Case



Medical Billing Fraud Detection
Undisclosed/NDA
View Case
View Case
View Case



Brand Identity, eCommerce, Products for Sustainability
4ocean
View Case
View Case
View Case
/ Process Snapshots
HCA Healthtrust Dashboard
HCA Healthtrust Miniframes - Card Sort
/ Logo Design









/ Web Design



Yzlee
Money Management Tool (White-Labeled)
/ Visual Brand Design



4ocean Quick Guide
Quick Reference Visual Identity



MCNA Dental Brand Guideline
Guidelines for Internal and External Usage
/ Hand Drawing & Illustrative Design
/ Hand Drawing
& Illustrative Design






/ Experience
Area23
Product Design Lead
Oct '24 - Current
Area23
Product Design Lead
Oct '24 - Current
NAX Group
Principal Product Designer
Mar '24 - Oct '24
NAX Group
Principal Product Designer
Mar '24 - Oct '24
PTC Therapeutics
Principal Product Designer
Aug '23 - Feb '24
PTC Therapeutics
Principal Product Designer
Aug '23 - Feb '24
PepsiCo
Lead UX/UI Architect
May '22 - Aug '23
PepsiCo
Lead UX/UI Architect
May '22 - Aug '23
Mozilla
Lead Product Designer
Oct '21 - Nov '22
Mozilla
Lead Product Designer
Oct '21 - Nov '22
/ Kind Words
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean